/* ==========================================================================
   clicktainment – Internet Marketing, Ulm
   Design-Idee: Das Hero-Bild zeigt einen Arm, der aus der Donau ragt und ein
   Pappschild mit "Sichtbarkeit!" hochhält. Genau das ist das Versprechen der
   Agentur – deshalb zieht sich das "Pappschild"-Motiv (Kraftpapier, leicht
   schräg, Tape-Ecken) als wiederkehrendes Element durch die ganze Seite:
   als Eyebrow-Label vor jeder Sektion und als Branchen-Tags.
   ========================================================================== */

:root {
  /* Farben – abgeleitet aus dem Hero-Foto: Donau-Blau, Kraftpapier-Schild,
     goldenes Abendlicht, Marker-Schwarz. Bewusst kein Standard-Creme/Terrakotta. */
  --ink: #101B26;
  --ink-70: rgba(16, 27, 38, 0.7);
  --ink-45: rgba(16, 27, 38, 0.45);
  --paper: #EFEAE0;
  --paper-soft: #F6F2E9;
  --paper-line: rgba(16, 27, 38, 0.14);
  --kraft: #C4915A;
  --kraft-dark: #8C6435;
  --kraft-tint: #EADFCB;
  --danube: #2E6E8C;
  --danube-dark: #1C4759;
  --red: #FF3B30;
  --red-dark: #B32318;
  --white: #FDFBF6;

  --font-display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --font-serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --font-body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;

  --container: 1200px;
  --gap: clamp(1.25rem, 3vw, 2.5rem);
  --radius: 6px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --shadow-text: 0 2px 4px rgba(0,0,0,0.85), 0 4px 10px rgba(0,0,0,0.7), 0 12px 28px rgba(0,0,0,0.55);
}

/* ---------- Reset & Basics ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; scroll-behavior: auto !important; }
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4 { font-family: var(--font-display); margin: 0; line-height: 1.05; letter-spacing: -0.01em; }
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }
button { font-family: inherit; cursor: pointer; }

:focus-visible {
  outline: 3px solid var(--danube);
  outline-offset: 3px;
}

.container {
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: clamp(1.25rem, 5vw, 2.5rem);
}

.section { padding-block: clamp(4rem, 9vw, 7.5rem); }
.section--tight { padding-block: clamp(2.5rem, 5vw, 4rem); }
.section--dark { background: var(--ink); color: var(--paper-soft); }
.section--paper-soft { background: var(--paper-soft); }

.section-head { max-width: 46rem; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.section-head p { margin-top: 1.1rem; font-size: 1.05rem; color: var(--ink-70); max-width: 38rem; }
.section--dark .section-head p { color: rgba(246, 242, 233, 0.75); }

.h2 { font-size: clamp(1.9rem, 4vw, 2.9rem); font-weight: 800; }
.h3 { font-size: clamp(1.25rem, 2.4vw, 1.5rem); font-weight: 700; }

/* ---------- Signature element: Pappschild-Tag ---------- */
.tag {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.8rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink);
  background: var(--kraft-tint);
  border: 1px solid var(--kraft);
  border-radius: 3px;
  padding: 0.45em 0.9em 0.5em;
  position: relative;
  transform: rotate(-2deg);
  box-shadow: 0 2px 0 rgba(16, 27, 38, 0.06);
}
.tag::before, .tag::after {
  content: "";
  position: absolute;
  width: 22px;
  height: 10px;
  background: rgba(255, 255, 255, 0.55);
  border: 1px solid rgba(16, 27, 38, 0.1);
  top: -6px;
}
.tag::before { left: -6px; transform: rotate(-40deg); }
.tag::after { right: -6px; transform: rotate(40deg); }
.tag--alt { transform: rotate(1.5deg); }
.tag--red {
  background: var(--red);
  border-color: var(--red-dark);
  color: var(--white);
  font-size: 1rem;
  padding: 0.55em 1.1em 0.6em;
}
.section--dark .tag { background: rgba(196, 145, 90, 0.16); border-color: var(--kraft); color: var(--paper-soft); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.98rem;
  padding: 0.95em 1.6em;
  border-radius: 3px;
  border: 2px solid transparent;
  transition: background 0.25s var(--ease), color 0.25s var(--ease), border-color 0.25s var(--ease), transform 0.2s var(--ease);
  text-decoration: none;
  white-space: nowrap;
}
.btn--primary {
  background: var(--red);
  color: var(--white);
  border-color: var(--red);
}
.btn--primary:hover, .btn--primary:focus-visible {
  background: var(--white);
  color: var(--red);
  border-color: var(--white);
  transform: translateY(-2px);
}
.btn--ghost {
  background: transparent;
  color: inherit;
  border-color: currentColor;
}
.btn--ghost:hover, .btn--ghost:focus-visible {
  background: var(--ink);
  color: var(--paper-soft);
  border-color: var(--ink);
}
.section--dark .btn--ghost:hover { background: var(--paper-soft); color: var(--ink); border-color: var(--paper-soft); }

/* ---------- Header / Nav ---------- */
.site-header {
  position: fixed;
  inset-inline: 0;
  top: 0;
  z-index: 100;
  padding-block: 1.1rem;
  transition: background 0.35s var(--ease), box-shadow 0.35s var(--ease), padding 0.35s var(--ease), backdrop-filter 0.35s var(--ease);
}
.site-header .container { display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding-inline: clamp(1.25rem, 5vw, 6.5rem); max-width: none; margin-inline: 0; }
.site-header.is-scrolled {
  background: rgba(239, 234, 224, 0.86);
  backdrop-filter: blur(10px) saturate(1.2);
  -webkit-backdrop-filter: blur(10px) saturate(1.2);
  box-shadow: 0 1px 0 var(--paper-line);
  padding-block: 0.7rem;
}
.site-header.is-scrolled .brand,
.site-header.is-scrolled .main-nav a:not(.btn),
.site-header.is-scrolled .nav-toggle span { color: var(--ink); }
.site-header.is-scrolled .brand,
.site-header.is-scrolled .main-nav a:not(.btn) { text-shadow: none; }

.brand {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(1.2rem, 1.3vw, 1.4rem);
  color: var(--white);
  text-decoration: none;
  letter-spacing: -0.005em;
  text-shadow: var(--shadow-text);
}
.brand em {
  font-style: normal;
  font-weight: 900;
  color: var(--red);
}

.main-nav { display: flex; align-items: center; gap: clamp(1.2rem, 2.4vw, 2.2rem); }
.main-nav ul { display: flex; gap: clamp(1.2rem, 2.4vw, 2.2rem); }
.main-nav a {
  color: var(--white);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  position: relative;
  padding-block: 0.2rem;
  text-shadow: var(--shadow-text);
}
.main-nav a::after {
  content: "";
  position: absolute;
  left: 0; right: 100%;
  bottom: -2px;
  height: 2px;
  background: var(--red);
  transition: right 0.25s var(--ease);
}
.main-nav a:hover::after, .main-nav a:focus-visible::after { right: 0; }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  padding: 0.4rem;
}
.nav-toggle span { width: 24px; height: 2px; background: var(--white); border-radius: 2px; transition: background 0.3s; }

@media (max-width: 860px) {
  .nav-toggle { display: flex; }
  .main-nav {
    position: fixed;
    inset: 0 0 auto auto;
    top: 0;
    height: 100vh;
    width: min(78vw, 320px);
    background: var(--ink);
    flex-direction: column;
    align-items: flex-start;
    padding: 6rem 2rem 2rem;
    transform: translateX(100%);
    transition: transform 0.4s var(--ease);
  }
  .main-nav.is-open { transform: translateX(0); }
  .main-nav ul { flex-direction: column; gap: 1.5rem; }
  .main-nav a { color: var(--paper-soft); font-size: 1.1rem; }
  .main-nav .btn { margin-top: 0.5rem; }
}

/* ---------- Hero ---------- */
.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  color: var(--white);
  background: var(--ink);
  overflow: hidden;
}
.hero__media { position: absolute; inset: 0; z-index: 0; }
.hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 0%;
}
.hero__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(16,27,38,0.15) 0%, rgba(16,27,38,0.15) 40%, rgba(16,27,38,0.88) 100%);
}
.hero__content {
  position: relative;
  z-index: 1;
  padding-block: clamp(7rem, 16vw, 9rem) clamp(2rem, 5vw, 2.75rem);
  padding-inline: clamp(1.25rem, 5vw, 6.5rem);
  max-width: 80rem;
  margin-inline: 0;
}
.hero .tag { margin-bottom: 1.4rem; }
.hero__slogan { margin-bottom: 1.3rem; font-family: var(--font-serif); }
.hero__slogan span {
  display: block;
  font-size: clamp(2.1rem, 6vw, 7.2rem);
  font-weight: 800;
  line-height: 0.92;
  letter-spacing: -0.01em;
  color: var(--white);
  text-shadow: var(--shadow-text);
}
.hero__slogan .l3 {
  font-weight: 900;
  color: var(--red);
}
.hero p.lede {
  font-size: clamp(1.05rem, 1.6vw, 1.2rem);
  color: rgba(253, 251, 246, 0.95);
  max-width: 34rem;
  margin-bottom: 2rem;
  text-shadow: 0 2px 4px rgba(0,0,0,0.85), 0 4px 12px rgba(0,0,0,0.65);
}
.hl { color: var(--red); font-weight: 800; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 1rem; }

@media (min-width: 681px) and (max-width: 1024px) {
  .hero__media img { object-position: 50% 0%; }
}

@media (max-width: 680px) {
  .hero { min-height: 100svh; align-items: stretch; }
  .hero__media { background: var(--ink); }
  .hero__media img { object-fit: contain; object-position: 50% 0%; }
  .hero__media::after { background: linear-gradient(180deg, rgba(16,27,38,0.12) 0%, rgba(16,27,38,0.25) 45%, rgba(16,27,38,0.95) 92%); }
  .hero__content { padding-block: clamp(9rem, 46vh, 15rem) clamp(1.5rem, 5vw, 2.5rem); }
}

.scroll-cue {
  position: absolute;
  right: clamp(1.25rem, 5vw, 2.5rem);
  bottom: 1.75rem;
  z-index: 1;
  display: flex;
  align-items: center;
  gap: 0.6rem;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(253, 251, 246, 0.75);
  writing-mode: vertical-rl;
}
.scroll-cue::after { content: ""; width: 1px; height: 34px; background: currentColor; }
@media (max-width: 680px) { .scroll-cue { display: none; } }

/* ---------- Intro-Strip ---------- */
.intro-strip {
  background: var(--kraft-tint);
  border-block: 1px solid var(--paper-line);
}
.intro-strip .container { padding-block: clamp(2.5rem, 5vw, 3.5rem); }
.intro-strip p {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.3rem, 3vw, 2rem);
  max-width: 48rem;
  color: var(--ink);
}
.intro-strip strong { color: var(--danube-dark); }

/* ---------- Leistungen (alternierende Bild/Text-Zeilen, randlos) ---------- */
/* services-list liegt bewusst AUSSERHALB von .container: so kann das Bild
   jeder Zeile bis an den Viewport-Rand reichen, statt auf 1200px begrenzt
   zu sein. Der Text bekommt sein eigenes Padding und bleibt lesbar schmal. */
.services-list {
  display: flex;
  flex-direction: column;
  gap: clamp(3.5rem, 7vw, 6rem);
  max-width: 1800px;
  margin-inline: auto;
}

.service-row {
  display: flex;
  align-items: center;
  gap: clamp(1.5rem, 3vw, 3rem);
}
.service-row:nth-child(even) { flex-direction: row-reverse; }

.service-row__media {
  flex: 0 0 clamp(46%, 40% + 4vw, 58%);
  aspect-ratio: 1 / 1;
  overflow: hidden;
  box-shadow: 0 24px 48px -28px rgba(16, 27, 38, 0.4);
}
.service-row__media img { width: 100%; height: 100%; object-fit: cover; display: block; }

.service-row__content {
  flex: 1 1 auto;
  min-width: 0;
  padding-inline: clamp(1.25rem, 4vw, 3rem);
}
.service-tag { margin-bottom: 0.9rem; }
.service-row__content h2 { font-family: var(--font-display); font-size: clamp(1.3rem, 2.6vw, 1.9rem); font-weight: 800; margin-bottom: 0.7rem; }
.service-row__content p.desc { font-size: 1.02rem; color: var(--ink-70); max-width: 30rem; }

@media (max-width: 720px) {
  .service-row, .service-row:nth-child(even) { flex-direction: column; align-items: stretch; gap: 1.5rem; }
  .service-row__media { flex-basis: auto; box-shadow: none; }
  .service-row__content { padding-inline: clamp(1.25rem, 5vw, 2.5rem); }
}


/* ---------- Branchen (Tag-Cloud) ---------- */
.branchen-board {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 0.85rem;
}
.branchen-board .tag { font-size: 0.92rem; padding: 0.6em 1.1em 0.65em; }
.branchen-board .tag:nth-child(3n) { transform: rotate(2deg); }
.branchen-board .tag:nth-child(4n) { transform: rotate(-1deg); }
.branchen-board .tag:nth-child(5n) { transform: rotate(0.5deg); }

/* ---------- Über uns ---------- */
.about-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}
.about-grid .stat-list { display: grid; gap: 1.5rem; margin-top: 1.5rem; }
.stat { display: flex; align-items: baseline; gap: 0.8rem; border-top: 1px solid rgba(246,242,233,0.18); padding-top: 1rem; }
.stat strong { font-family: var(--font-display); font-size: 2rem; color: var(--red); }
.stat span { font-size: 0.92rem; color: rgba(246,242,233,0.75); }
@media (max-width: 800px) { .about-grid { grid-template-columns: 1fr; } }

/* ---------- Kontakt ---------- */
.contact-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
}
@media (max-width: 860px) { .contact-grid { grid-template-columns: 1fr; } }

.contact-info { align-self: start; }
.contact-info .tag { margin-bottom: 1.2rem; }
.contact-list { display: grid; gap: 1.1rem; margin-top: 1.75rem; }
.contact-list a { text-decoration: none; font-weight: 600; }
.contact-list a:hover { color: var(--danube); }
.contact-list dt { font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.06em; color: var(--ink-70); margin-bottom: 0.15rem; }

.form-card {
  background: var(--white);
  border: 1px solid var(--paper-line);
  border-radius: var(--radius);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  box-shadow: 0 20px 40px -28px rgba(16, 27, 38, 0.45);
}
.field { margin-bottom: 1.2rem; }
.field label { display: block; font-weight: 600; font-size: 0.9rem; margin-bottom: 0.4rem; }
.field input, .field textarea {
  width: 100%;
  border: 1.5px solid var(--paper-line);
  border-radius: 3px;
  padding: 0.8em 0.9em;
  font-family: var(--font-body);
  font-size: 0.98rem;
  background: var(--paper-soft);
  color: var(--ink);
  transition: border-color 0.2s;
}
.field input:focus, .field textarea:focus { border-color: var(--danube); outline: none; }
.field textarea { min-height: 130px; resize: vertical; }
.field-check { display: flex; align-items: flex-start; gap: 0.6em; font-size: 0.88rem; color: var(--ink-70); }
.field-check input { width: auto; margin-top: 0.2em; }
.form-note { font-size: 0.8rem; color: var(--ink-70); margin-top: 1rem; }
.form-status { margin-top: 1rem; font-size: 0.92rem; font-weight: 600; }
.form-status[data-state="ok"] { color: var(--danube-dark); }
.form-status[data-state="err"] { color: var(--red-dark); }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: rgba(246,242,233,0.7); padding-block: clamp(2.5rem, 5vw, 3.5rem) 1.75rem; }
.footer-top { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 2rem; padding-bottom: 2rem; border-bottom: 1px solid rgba(246,242,233,0.14); }
.footer-brand .brand { display: inline-block; margin-bottom: 0.7rem; }
.footer-brand p { max-width: 26rem; font-size: 0.92rem; }
.footer-nav { display: flex; flex-wrap: wrap; gap: clamp(2rem, 5vw, 4rem); }
.footer-nav h3 { font-family: var(--font-body); font-size: 0.82rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--kraft); margin-bottom: 0.9rem; }
.footer-nav ul { display: grid; gap: 0.6rem; }
.footer-nav a { text-decoration: none; font-size: 0.92rem; }
.footer-nav a:hover { color: var(--paper-soft); }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem; padding-top: 1.5rem; font-size: 0.82rem; }
.footer-bottom a { text-decoration: underline; text-underline-offset: 2px; }

/* ---------- Cookie-Banner ---------- */
.cookie-banner {
  position: fixed;
  z-index: 200;
  left: 1rem; right: 1rem; bottom: 1rem;
  max-width: 640px;
  margin-inline: auto;
  background: var(--white);
  border: 1px solid var(--paper-line);
  border-radius: 8px;
  padding: 1.5rem;
  box-shadow: 0 24px 48px -20px rgba(16, 27, 38, 0.5);
  transform: translateY(140%);
  transition: transform 0.45s var(--ease);
}
.cookie-banner.is-visible { transform: translateY(0); }
.cookie-banner p { font-size: 0.92rem; color: var(--ink-70); margin-bottom: 1.1rem; }
.cookie-banner p a { text-decoration: underline; }
.cookie-actions { display: flex; flex-wrap: wrap; gap: 0.75rem; }
.cookie-actions .btn { padding: 0.7em 1.3em; font-size: 0.9rem; }

/* ---------- Reveal-on-scroll ---------- */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); }
.reveal.is-visible { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; } }

/* ---------- Utility ---------- */
.visually-hidden {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}
.skip-link {
  position: fixed; top: -60px; left: 1rem; z-index: 300;
  background: var(--ink); color: var(--white); padding: 0.7em 1.2em;
  border-radius: 3px; text-decoration: none; font-weight: 600; transition: top 0.2s;
}
.skip-link:focus { top: 1rem; }